Our Mission
At Goodfin, we're building an agentic wealth platform that unlocks access to private market investing for a new generation of investors. What once required exclusive networks, expensive advisors, and million-dollar minimums, Goodfin delivers through AI-powered intelligence — in seconds.
Our AI-native platform combines a design-forward experience with a backend powered by a system of over 30 intelligent agents. From framing an investment thesis to executing a deal, Goodfin Go compresses timelines and unlocks opportunities that were previously out of reach. Goodfin is targeting the fastest-growing segment of global finance: the trillions of dollars shifting from institutions into private markets through individual investors. As private assets become a core allocation for wealth portfolios, the bottleneck is no longer supply—it’s intelligence, access, and execution. Goodfin is building the AI-native layer that enables individuals to discover, evaluate, and act on these opportunities at scale.
This is a trillion-dollar wedge into a $200T+ system. This highly fragmented $1.25T global services market will undergo a sea change in the coming years, as trillions pass in the largest intergenerational wealth transfer to date. We're not just building a product — we're building a generational company that will reshape how the world thinks about wealth in the age of AI.

Meet the AI Agent Making Private Market Investing Accessible
Goodfin CEO Anna Joo Fee on Go, the company's new AI agent platform built to make private market investing smarter, faster, and more accessible.


